The Making of a Cage – SodaStream at IHAMs. Fizz | Wednesday, March 2nd, 2011 |
Next week, March 6-8, SodaStream will be an exhibitor at the International Home + Housewares Show in Chicago. What’s the International Home + Housewares Show you ask? Well, the show is staged every year by the International Housewares Association (IHA) and is one of the top 20 largest trade shows in the U.S. It features more than 2,000 exhibitors from 34 countries, and more than 20,000 retail buyers from over 100 countries around the world. Every year more than 60,000 home goods and housewares professionals attend the show.
You can’t spell “exhibitor” without “exhibit” and we plan to use our booth space to make a huge splash at the show.
SodaStream’s vision is to create a world free of beverage bottles. Our booth display at the IHA show this year is meant to heighten awareness of the literally growing waste problems of our society. We’ll be doing this in a number of exciting ways, but the cornerstone of our booth is a stunning visual display meant to really drive home the impact of junking soda bottles and cans and the immense difference an average family can make by using a SodaStream.
We’re creating a massive 6x6x12-foot ‘Cage of Bottles’ displaying over 10,000 empty cans and bottles – what the average family will typically consume over a 5-year period.
10,000 bottles and cans is a lot to collect, and lest you think SodaStream’s staff had to frantically gulp down bottle after bottle of Dr. Pepper to help us reach a quota, I wanted to tell you the real story behind the cage.
SodaStream enlisted the help of Great Valley High School in Malvern, PA. As part of the “Kick the Bottle Challenge, we asked them to collect 10,000 beverage bottles and cans – recyclables that may have otherwise ended up in a landfill somewhere.
The students shattered our expectations collecting over 17,000 recyclable bottles and cans topping our original goal by more than 70 percent.
And the result of their efforts (and the labors of some crafty engineers) is our Cage of Bottles for the IHA show.
A special shout out and thank you to the students of Great Valley High! They helped raise awareness of the environmental harms of bottles and cans and drew attention to the ability of every individual to make a real difference in preserving our planet for future generations. You guys ROCK!
I’ll post later this week to let you know about some of the other surprises we have in store for attendees (and they are BIG) and while we’re at the show we will be giving you a sneak peek behind the scenes of a busy trade show.
Come check us out if you’re in Chicago and planning to attend the show!