The Making of a Cage – SodaStream at IHA

| Wednesday, March 2nd, 2011 |

Next week, March 6-8, SodaStream will be an exhibitor at the International Home + Housewares Show in Chicago. What’s the International Home + Housewares Show you ask? Well, the show is staged every year by the International Housewares Association (IHA) and is one of the top 20 largest trade shows in the U.S. It features more than 2,000 exhibitors from 34 countries, and more than 20,000 retail buyers from over 100 countries around the world. Every year more than 60,000 home goods and housewares professionals attend the show.

Paula Deen in the house at last year's show.

You can’t spell “exhibitor” without “exhibit” and we plan to use our booth space to make a huge splash at the show.

SodaStream’s vision is to create a world free of beverage bottles. Our booth display at the IHA show this year is meant to heighten awareness of the literally growing waste problems of our society. We’ll be doing this in a number of exciting ways, but the cornerstone of our booth is a stunning visual display meant to really drive home the impact of junking soda bottles and cans and the immense difference an average family can make by using a SodaStream.

We’re creating a massive 6x6x12-foot ‘Cage of Bottles’ displaying over 10,000 empty cans and bottles – what the average family will typically consume over a 5-year period.

10,000 bottles and cans is a lot to collect, and lest you think SodaStream’s staff had to frantically gulp down bottle after bottle of Dr. Pepper to help us reach a quota, I wanted to tell you the real story behind the cage.

SodaStream enlisted the help of Great Valley High School in Malvern, PA. As part of the “Kick the Bottle Challenge, we asked them to collect 10,000 beverage bottles and cans – recyclables that may have otherwise ended up in a landfill somewhere.

The students shattered our expectations collecting over 17,000 recyclable bottles and cans topping our original goal by more than 70 percent.

Whoa! GVH students are at the "head of the class" when it comes to the environment.

And the result of their efforts (and the labors of some crafty engineers) is our Cage of Bottles for the IHA show.

Behold the Cage! Can you believe your family drinks this much bubbly stuff in five years??

A special shout out and thank you to the students of Great Valley High! They helped raise awareness of the environmental harms of bottles and cans and drew attention to the ability of every individual to make a real difference in preserving our planet for future generations. You guys ROCK!

I’ll post later this week to let you know about some of the other surprises we have in store for attendees (and they are BIG) and while we’re at the show we will be giving you a sneak peek behind the scenes of a busy trade show.

Come check us out if you’re in Chicago and planning to attend the show!

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  1. That’s an amazing display of waste for one family! It really drives home why we should all be making our own seltzer and soda at home. Personally, I save over $200/year and eliminate having to haul and dispose of 365 two liter disposable plastic bottles.

  2. [...] Learn more about SodaStream, and see more pictures of the ‘Cage of Bottles’ on the Miss Fizz blog! [...]

  3. [...] Actress Susan Sarandon Helps SodaStream Unveil Our Eco-Exhibit at IHA! KristinH@sodastream.com | Wednesday, March 9th, 2011 | No Comments » On Sunday, SodaStream unveiled a provocative eco-exhibit with Academy-Award winning actress and environmentalist Susan Sarandon at the International Housewares Association Home + Housewares Show (IHA) in Chicago. Representing the number of containers an average family would consume and discard over a five year period, “The Cage” contains over 10,000 empty bottles and cans in a 6x6x12-foot cage. Check out our post on the behind-the-scenes development of The Cage! [...]

  4. [...] Learn some-more about SodaStream, and see some-more cinema of a ‘Cage of Bottles’ on a Miss Fizz blog! [...]

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