Diet Pepsi Can to “Celebrate Women.” Seriously?

| February 10th, 2011 |
skinny pepsi

This week Diet Pepsi unveiled its new “Skinny Can” at New York’s Fall 2011 Mercedes-Benz Fashion Week. In their press release, the soda giant claims the new “taller, sassier” skinny can is in “celebration of beautiful, confident women.” Pepsi’s spokesperson goes on to hype “Diet Pepsi’s slim, attractive new cans.”

Dear Diet Pepsi, Kate Moss just called and she wants the waif look back.

While Diet Pepsi claims to have a long history of “celebrating women through iconic fashion imagery,” equating being slim with attractiveness, beauty and confidence doesn’t exactly make me want to throw a party.

There’s nothing wrong with giving consumers options. Some people, men and women alike, prefer diet sodas, and innovative package design has its obvious appeal (hellooo Batman-shaped milk cartons). But, and you’ll forgive me for climbing on my “soda box,” there is nothing fashionable about…

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Super Bowl Sunday SodaStream Style: Commercial Showdown

| February 6th, 2011 |
get busy with the fizzy

You feel that disturbance in the Force? That’s the eyeballs of nearly every one you know tuning into the Super Bowl today to watch the Pittsburgh Steelers and Green Bay Packers in the ultimate sports showdown.

And we all know what that means: no small amounts of whooping, hollering and occasional man-tears.

While the majority of Super Bowl fans know the difference between an audible and an automatic, some don’t know diddly squat about football. So why watch if you’re no Cheese Head or don’t own a Terrible Towel? Possible answers: a) you don’t want to be clueless tomorrow around the water cooler; b) you may not know much about the Super Bowl, but you love a Super Bowl party and c) for the best commercials $3 million dollars per 30-second spot can buy.

Over the years, Super Bowl commercials have become as…

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Celebrating Chinese New Year With a “Bang”

| February 3rd, 2011 |
chinese_new_year_dragon

Happy New Year – Chinese New Year that is! Unlike New Year Day, based on the modern Gregorian calendar (Jan. 1), Chinese New Year festivities last for 15 days, starting with the Lunar New Year (today) and ending with the Lantern Festival on the night of the fifteenth day.

During these celebrations, you’ll see the color red everywhere- as it represents joy and good fortune. Firecrackers and fireworks are also common during Chinese New Year because in ancient Chinese mythology it was said that their loud sound drives away evil spirits, bringing luck and prosperity to revelers.

In honor of these customs, I present the “Firecracker.” This bright-red cocktail will bring you joy and you’ll certainly feel lucky as you sip your cares away. The use of pop rocks in this recipe to create a firecracker effect is sure to drive away any…

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New Crystal Available Online

| January 31st, 2011 |

Lovers of good, green design rejoice! One of our newest soda machine models – The Crystal – is available for purchase on the SodaStream website. Previously only available at Sur La Table, the Crystal combines top-notch performance with sleek, earth-friendly design in one elegant package. Like our popular Penguin model, the Crystal uses a stylish, cut-glass, dishwasher-safe glass carafe for carbonation, allowing you to prepare your favorite soda and serve guests directly at the table.

The machine is available in two colors: black & silver and red & silver.

Consumers can chose from two packages:

The Starter Kit, for $179.95 + 29.99 shipping includes:

  • 1 Machine
  • 1 60L CO2 carbonator
  • 1 glass carafe

and

The Value Kit for $229.95 + 29.99 shipping includes:

  • 1 Machine
  • 2 60L CO2 carbonators
  • 3 glass carafes
  • 1 MyWater variety 3-pack

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Bottled Water: Not So Transparent

| January 27th, 2011 |
doggy bowl

As if we need any more good reasons to kick the bottle habit – the bottled water habit, that is.  A new report from researchers at the Environmental Working Group reveals to us how murky the bottled water business can really get.

According to the report, bottled water can cost the consumer up to 1,900 times more than tap water. With that much dough forked over, it seems reasonable to want to know what that money gets us. EWG took it upon itself to ask the most popular bottled water brands out there some simple questions:

• Where does the water come from?

• Is it purified? How?

• Have tests found any contaminants?

Pretty self-explanatory, right? It’s information that most people would want about any other processed food: Where did you get it? How did you make it? Has anything ever gone wrong?…

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